Our website address is: www.elitesailing.co.uk
We take our responsibility of keeping all data safe and protected very seriously and any changes implemented will be to improve our website viewing experience, to help us improve our business, better market our products and services to reach our potential customers but not to compromise the security of data gathered.
In simple terms this is what happens when you engage and book on-line and some terms you may want to better understand.
What is a Cookie?
Cookies usually don’t contain much information except for the URL (website address) of the website that created the cookie, the duration of the cookie’s abilities and effects, and a random number. Due to the little amount of information a cookie contains, it usually cannot be used to reveal your identity or personally identifying information.
There are two types of cookies: session cookies and persistent cookies. Session cookies are created temporarily in your browser’s subfolder while you are visiting a website. Once you leave the site, the session cookie is deleted. On the other hand, persistent cookie files remain in your browser’s subfolder and are activated again once you visit the website that created that particular cookie. A persistent cookie remains in the browser’s subfolder for the duration period set within the cookie’s file.
What is an IP address?
An IP address provides an identity to a networked device. Similar to a home or business address supplying that specific physical location with an identifiable address, devices on a network are differentiated from one another through IP addresses. This is how you are identified when you visit a website.
What personal data do we collect?
We use a well-supported database for our on-line booking system which has been designed specifically for Elite Sailing. This allows our clients to add their personal details on-line when they have registered their interest for one of our courses. Afterwards you will receive updates and relevant information about sailing and your email details will be added to our mailing list. All our newsletters offer an unsubscribe button, enabling you to opt-out of receiving newsletters at any time.
If at any time you do not wish Elite Sailing to hold any personal details about you, let us know and we will remove these from our data system. Any medical information requested is for the safety of yourself and other crew whilst you are on-board our yachts or participating on one of training courses.
We do not share your details with anyone. The details requested are only to support our booking system and to enable us to update our records about the course or event you are attending.
All payments for any courses or events are hosted and managed by an external authorised payment portal.
Social media engagement with us will mean you are sharing information about yourself, to include; your comments, any images you post, location and you may be tracked as part of our website or social media traffic analytics. We sometimes use pixels (pieces of coding) to further track traffic from our social media sites, this is especially relevant when we are running a campaign and want to understand who it appealed to and who engaged with us. This may provide information that is of interest to us in a generic way, for example; did you view on a mobile or desktop and how did you engage with us.
On-line contact from
When people email us using the website email form or our email address, this in turn allows us to communicate directly with you. The email form will ask for your email address, telephone number and full name for purposes of processing the communication. All these details will remain on our computer as part of our dialogue with you.
If at any time you wish us to remove your details from our email server, please let us know and we will remove it immediately. We never share email addresses.
From time to time we may share links to our website and social media accounts, these links will be tracked by us and from the original source, and you need to be aware that if you open a link you are being monitored. Everyone loves to know what interests people, that’s all!
Success of websites is closely monitored and determined by the volume of traffic, the clicks and the calls to action. We use Google analytics and tracking pixels.
What this means is most websites including ours now host some coding that helps us monitor website traffic and the information gathered can report what pages on the website were most visited and for how long. This therefore means when you are on a website your browsing history may be tracked. It doesn’t mean we know anything personal about you, but your visit does become part of website traffic history and fundamentally helps build a picture of website habits, viewing trends which ultimately can help us improve our marketing, make us review the information we host and potentially helps us to improve our stats.
Today’s world is all about gathering data to improve experiences and learn about what people like, enjoy and how best to market to them. In doing so information is constantly being gathered all the time.
What you need to know is we never share this data; the data is for our use and to help us be even better and improve our services.